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HONDA 🛻 🎶
Music in the trunk

In 2017, Honda introduced the all-new Ridgeline, packed with fun upgrades designed to enhance your everyday adventures. One standout feature? A sound system built right into the truck bed. Cool, right? With a core demographic of construction-savvy men, we saw the perfect opportunity to create this fun visual.


HONDA                                                                                    2017

Grip Toronto

Lead Creatives:
Inna Vartazarian, Mike Koe

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HONDA PIANO
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