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HONDA 🛻 🎶
Music in the trunk
In 2017, Honda introduced the all-new Ridgeline, packed with fun upgrades designed to enhance your everyday adventures. One standout feature? A sound system built right into the truck bed. Cool, right? With a core demographic of construction-savvy men, we saw the perfect opportunity to create this fun visual.
HONDA 2017
Grip Toronto
Lead Creatives:
Inna Vartazarian, Mike Koe



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